Innovating to create the ideal customer experience

George Efthimiou explores what 2018 has in store for retailers who want to get ahead and create the best experience for customers.

Every retail organisation in business today wants to know how to create the ideal customer experience that’s going to build loyalty and revenue. So, working with OCC and Microsoft, we gathered together 18 senior digital and marketing executives from leading retailers to debate how to do exactly that.

Experts in the retail sector explore how to provide an ideal customer experience

Our discussion explored how best to collect, interpret and apply data seamlessly, so that purchasing was a stress-free ideal customer experience for the consumer. We talked about how to build personalisation strategies that deliver bottom-line results and customer loyalty. We investigated how the retailers plan to use stand-out customer experiences to differentiate themselves in a crowded market. And we delved into how to make the most of the data generated across numerous customer touchpoints.

Take your seat at the table by watching this video, and find out how you can take your ideal customer experience to the next level in 2018.